Search Engines and Directories
90% of a website's visitors will usually come from search engines and directories.
The ones I recommend you try to get listed on are:
- Google - easy to submit your site online.
- Altavista - again, easy to submit to.
- Lycos - easy too, instantly spiders your site.
- Yahoo! - your site is reviewed by a human editor.
- DMOZ - the database used by many other sites like AOL.
- Fast - easy to submit to and used by other sites.
- Northern Light - a popular search engine.
More: Search engine submission.
Pay for Position Search Engines
I also recommend having a look at GoTo and FindWhat which are pay-per-click search engines. You set up an account and deposit some cash with them. Then enter a list of keywords and associated bids in cents per click-through. You are then charged per visitor to your site.
You can quickly and easily get many visitors to your website using these engines.
Reach 18 million UK customers
Try UKSprite a UK-based pay per click search engine. Get top position in search results for minimum cost. Unlimited pages and sites may be listed under a single account.
Your site will instantly be added to the search engine data base.
Instant listing in search engine
Keywords
People search for keywords and phrases so you need to incorporate a good selection into your web site.
This means that text is much more important than graphics.
Keyword Research
For directories like Yahoo! and DMOZ (they use human editors) aim for a complete web site with several pages of themed, original content. They want their users to be pleased with the sites they find after searching.
You should pick your most important key words (only a few) and include them in your page title and headings, links, page names, alt text and have them towards the top of the html.
|
Repeat Visitors
It can be difficult to get a large number of visitors to your web site.
One idea to focus on is to try and get them to return regularly so your visitor traffic steadily builds up rather than staying static.
Here are some ideas to try:
- Ask them to bookmark your site.
- Ask them to refer your site to friends.
- Get them to join as a member.
- Have a mailing list.
- Offer news, weather i.e. dynamic content.
- Give them things to do at your site rather than click away.
- Have a community spirit with forums, chat etc.
Advertising
Banner ads can be a good free way to advertise your website with banner exchanges.
However, the click-through rate is very poor like less than 1%
|
